Place ribs on a board, and with a paring knife, remove thin membrane from the back of the ribs.
Make sure the ribs are dry, if need be, pat dry with paper towels.
Place rib rub ingredients into a small bowl and whisk to combine.
Once rub is ready, carefully pat onto front and back of ribs. This may take some time, do this methodically, so that every inch of the meat is covered.
Allow rub covered ribs to sit for 10 mins.
Wrap ribs in foil and place on a baking tray and place into a preheated oven at 300.
Bake for 2 hours, or until meat easily pulls away from the bone.
Peel back foil and pour out the juice created from the ribs into a jug and set aside.
Raise temperature in oven to 350, sprinkle ribs with salt and pepper then return to the oven for 15-30 mins.
Once ribs begins to crisp on the edges, remove from oven, place on a large plate or platter and brush generously with barbecue sauce.
Pour balance of sauce in a small bowl and serve on the side.